After a year of absence, the NAB show has made its big comeback in Las Vegas! The opportunity for many exhibitors to come and present their developments over the past two years. And what we can already tell you is that the media sector is operating its digital transformation at high speed! This is a look back at the show’s most striking trends.
Platformisation of solutions and remote collaboration are becoming the norm
The pandemic has accelerated the transformation of research, access, exchange, and content production processes, which are becoming collaborative and connected.
This trend, which had already emerged before the global Covid-19 crisis, also simplifies the adoption of new economic models, based on subscription to dematerialisation solutions for audiovisual professions.
Media seeking greater efficiency in their use of AI
Content intelligence was the main theme of this 2022 edition of the NAB show. Until now, “content intelligence” seemed to boil down to AI and machine learning tools. Indeed, the latter has massively penetrated organisations in the last two years, and are used to automate the creation of metadata, and to analyse content, improve their access and their recycling. However, if these tools accelerate business processes, today they find their limits through the rigidity that they impose in structuring and accessing content.
Workflows at the heart of the customer experience
The digital transformation, being carried out by the media today, aims at rationalisng costs and improving operational efficiency, through greater flexibility and scalability of business solutions.
Rights holders, and in particular media and sports organisations, can generate more revenue by experimenting with new distribution channels for consuming their content, in order to create new, more creative, personalised, and immersive experiences. These customer experiences erase the boundaries between user experiences. Online gaming offers exclusive live events, e-sport audiences compete with the audiences for the world’s biggest sporting events, OTT platforms are considering experiments around metaverses, etc. Content consumption patterns are changing, becoming more creative and polymorphic. The multiplication of content catalogue consumption channels, and the explosion in the diversity of products offered to audiences, calls for greater control of data and their use by market players. The volume generated requires the industrialisation of content description and indexing processes, in order to set up workflows adapted to changing market needs.
Couldn't make it to the NabShow this year?
Do you want to discover semantic technologies?
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